Small Business Growth Initiatives You Need to Know
As an entrepreneur, you are largely responsible for your business growth in the beginning. You probably took on many of the tasks that would otherwise be handled by other departments or executives, such as human resources, accounting, and IT. You may even be involved in the production of your products or the provision of your services. Therefore, these are a few initiatives you should know when you are ready to grow your business.
Expand Your Digital Marketing
You have probably invested some time and money into your social media and digital marketing, but if you hope to grow, you need more followers and high-quality leads. Therefore, test new social media platforms and post more often to gain more followers. Also, evaluate the types of content your followers are looking for. You can even try promotions and other online events to gain a larger audience.
Don’t forget about your website and blog content. Be sure all your platforms and your blog and website are optimized so you rank on the first page of your prospective customers’ search results. You may even test out more pay-per-click advertising.
Promote Word-of-Mouth Advertising
One of the fastest ways to grow your customer base is through word-of-mouth advertising. Individuals trust companies more if they are referred by a friend, peer, or family member. Your customers can also share their opinions and experiences across social media, gaining even more leads.
Therefore, encourage your customers to share your content. Update your website and social media with product ratings, testimonials, and reviews. You can also build incentives to encourage word-of-mouth advertising or build a referral program. You may also consider creating a shareable hashtag and encouraging user-generated content using the hashtag.
Be Open to Learning
It is easy to think that we have to do everything ourselves and that we should appear strong and knowledgeable to our staff. However, your managers and employees will have greater respect for you if you ask questions and listen to them. Choose staff that knows more than you do about specific topics, and ask them what you don’t know. You may even ask your staff to help you develop strategies and implement them.
Focus on Your Habits
Your habits have a direct impact on your success. Therefore, you need to make positive changes in your life that result in productive habits. You may have to schedule most of your day at first, but soon, much of your day will become habitual, increasing your productivity.
Business growth is exciting, but it can become overwhelming quickly if you aren’t prepared. Consider these tips as you prepare for your growth.